Fashion shows

Cat walk couture with Uyanda mbuli and models

Most people perceive a fashion job as the kind of glamour when seen on movies or reality TV, but in essence truth, it is tough work with long hours, lots of details and responsibilities. My fascination with fashion shows has opened my eyes to the reality of business: Fashion PR. Fashion is a big world and it can be hard to control. Most fashion hosts/designers spend time putting fires, but most of the time they spend days focusing on gaining exposure for their line.  Whether it is communicating with editors and seeing what styles they need for upcoming shoots, talking to celebs stylists and coordinating which looks would be great for their clients, setting up photo shops, interviews and generally handling all business within the fashion industry.

 Different types of fashion PR:

• In house PR- this means working internally for one brand.  it gives the ability to connect with the line of fashion. Have a relationship with editors, stylists, design team etc. Working in house also means you take care of many day to day things and also have a lot more business thrown your way than just PR. Fashion is, after all, a business and being inside a house you gain that exposure in huge levels.   

• Agency PR- Agency PR gives you the very face paced experience of working with lots of difference brands. There’s more pitching stories, more events to work and set up and plan for, lots of clients to juggle and different personalities to navigate.

      (read more)http://www.fashionpublicrelations.com/About%20Fashion%20PR.html