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| keeping it calm with fashion public relations |
Written by Pertunia
Whether you collect inspirational quotes & images in a folder on your desktop, create elaborate mood boards or simply tumble or Pin your favorite online finds, the saving, sharing and viewing of words and images is de rigeur for creative types looking for a hit of inspiration throughout the day (myself included).
Taking this into account, its not surprising that when fashion brands & designers put their thoughts, motivations and values down on paper, these “brandifestos” begin to make the rounds. The right pairing of word and image can be a powerful way to visually communicate brand values, and with luck, drive relationship and mutuality between a label and its target customer.
Many of us are skilled creative strategists who think carefully about the brand values and attributes of our own projects and those of our clients. Below are a few ideas to kickstart your own creative manifesto:
- Define the difference – take a piece of paper and on one side write “We are” and on the other “We are not.” Fill up the page with as many adjectives, examples and ideas as possible. If you have a business partner, have each of you do this independently, and then compare notes!
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Play with Personas – play with your target customer and go deeper than basic demographics. Start to tell the story of Julia, your 30something single woman who loves yoga, jazz and bulldogs. What can you tell her about who your are or what you believe in that will motivate her to act, to share, to be inspired -
Mine your Motivations – what motivates you to create? Why do you do the work that you do? Who do you work for? What does the perfect day look like for you? What words or creeds do you live by? - Crowdsource the Community – create a manifesto that combines the values and contributions of your customers. This could be a campaign, or even a simple Facebook status update asking for ideas
Once you are done, consider making the final product easily embeddable from your website, reading it aloud over a short film, printing it on your packaging, using it as the backdrop for store window displays, incorporating it into sales material, business cards, or hang tags. As a key piece of content marketing, the manifesto communicates your authenticity and your truth while at the same time driving brand conversation, loyalty and consumer connection.
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| fashion Pr: creating a better world for yourself |
Spreading quotes and ideas, informing your consumers about your activities and roles in the company will get your brand known by many. It will be on everyones lips and will get your brand moving. Nice advice by the way.
ReplyDeleteIts always good to see that people are gaining knowledge about something they've never knew or heard of in the public relations industry.by the way thank you for the compliment
ReplyDeleteithink creativity like this is a good strategies to use to get you information out there and it is always good to use differnnt resources to do so
ReplyDeleteyes people need to be informed about certain aspects in the Pr industry.
ReplyDeleteIt is quite interesting on how online media plays its role on promoting brands online and in turn to build a morale about your brand. Its a creative strategic plan that many organisations implement to keep in touch with their target markets. This is the century of the living PR and bring strategies of the company to life
ReplyDeleteI love the ideas to kickstart my own creative manifesto, I think the relationship between a target and its label is very important, as this ensures that there are mutual benefits such as consumer loyalty and profits for the business for its consumers.
ReplyDeleteBut doesn't the inspiration come from the target market?
ReplyDeleteOnline media is difinitely a powerful tool in modern PR and it should not be neglected in favour of more traditional methods
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