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| Big stars: Sean and Nickie in a new campaign for adidas originals |
Brand endorsement has somewhat become a trend in many competitive markets, but a few organisations are mastering brand endorsement. One of the brands that have moved from using one celebrity in an advertisement to endorse their brand is Adidas. Adidas has initiated a campaign which is putting together an A-list of celebrities in one video/advertisement aimed at inspiring prospective and current Adidas customers, to represent their own swagg and create videos of themselves. hence the videos will be posted on the brand facebook page for incredible prices such as autographed Adidas gear or MTV VMA tickets.
The A-list of celebrities featured are:
· Nicki Minaj
· Big Sean
· Sky Ferreira
· Jeremy scott
· korean pop group 2NE1
· NBA Star Derick Rose
The video or advertisement will be shot in different locations which are:
· New York City
· Paris
· Tokyo
· Rio dE Janerio
on this note i think addidas should have used sports players or sports celebrities because most of its wwear are sports wear and not swagger wear.
ReplyDeleteKhensanI thank you for your comment. Now imagine how life would be without music? Wouldn’t it be dull and not lively? Music wakes up the dead souls, it strengthens the emotions. adidas used music artist as part of their campaign to persuade their target audience of which it is the youth. Looking at our generation Y: most of us are living a modern life, we are caught up into the western world...we listen to the western music, dress, eat and behave the part. i think the campaign used this people because most youngsters love their music and their glamorous lifestyles.
ReplyDeleteim not sure if Adidas sponsors local celebrities, and if it does then its a good thing
ReplyDeleteI'm still stressing as to why African celebrities are not featured when promoting this big international brands.
ReplyDeleteits not about nationality but about who is making it big in the music industry and who is highly favoured
ReplyDelete